The ‘Me’ in Social Media: The ONLY Online Etiquette Rule You’ll Ever Need

My social media “creds” are all over the place. I was a very early blogging adopter, didn’t “get” Twitter for years (then got hooked), and consider Facebook a giant bore.

All that to say: I don’t think of myself as some kind of “guru,” even though part of my “real” work involves managing other people’s social media accounts. I certainly don’t have some Grand Unified Theory of online etiquette and best practices.

In fact, my one “rule” is about what you might call expectation management...